BCC Innovation, in collaboration with software developer Hispavista, has launched UZTA, an innovative digital tool designed to optimize and automate market information management, debuting today at Ordiziako Azoka.

UZTA simplifies data collection on product availability at the source, organizes information intuitively, enables market coordinators to manage it efficiently, and disseminates updates across multiple channels to keep consumers well-informed.

Ordiziako Azoka is the first market to integrate UZTA into its daily operations, enhancing communication between producers and coordinators while ensuring real-time updates for consumers.